UX Designer · Tel Aviv · open to remote + relocation

I design products as complete brand worlds.

The system first, then everything that lives inside it. Someone should be able to tell, without being told, exactly whose product they are using.

My approach

I build the world first: the brand, the type, the color, the components. Screens come after, and by then they already know where they belong. It costs more time at the start and saves it everywhere else, and it's why a two-week project can end up feeling like a real product.

Good design builds trust.

Systems beat one-off screens.

Don't design in a vacuum.

Done > perfect.

Let's build something with a point of view.

Ben Grad · UX Designer Tel Aviv · American citizen · open to remote or relocation